Kingz: How to Make a Global Brand

Last month featured a absolute spectacle of Brazilian jiu-jitsu: the IBJJF Jiu-Jitsu Con, certainly one of the biggest and most highly-anticipated events in jiu-jitsu today. Competitors and fans alike from around the world showed up in Las Vegas for the event, to compete, attend high-level seminars, get autographs from their favorite athletes, and to shop the numerous jiu-jitsu brand tents. 

It was the sheer number of this last one that is noteworthy, and gave testament to just how much the BJJ industry has grown over the last couple of decades. 

But it wasn't always that way. For some brands - such as Kingz - the road was long and untraveled; they were the trailblazers for the industry. In his interview with Jiu-Jitsu Con Talks, Bruno Munduruca, founder and CEO of Kingz and Fighters Market, explained how he built one of the most successful jiu-jitsu companies in the world and why it has such a loyal fanbase. 

Check out the Kingz USA site to read the full article. 

Then watch the full interview on YouTube here!